Will Artificial Intelligence Replace Copywriters?
Humanoid Robot Reading a Magazine
Note: this article is an experiment. Rather than pondering over the question whether AI can really create meaningful content, I put it to the test. Except for this paragraph, the entire article - including the headline - was written by Writesonic AI Article Writer 3.0 (Beta). The only input I’ve provided it with, was the following question: “Can you tell the difference between copy from a copywriter and text from an algorithm?” In just 4 clicks (you get to chose between titles, introductions and paragraphs), it generated this page.
Often we are told that the more creative your craft is, the less you have to fear for being replaced by algorithms or robotics. After you’ve read this text, I leave it up to you whether you believe that will still be true in 5 years.
Copywriting is, at its core, a unique set of skills that can’t necessarily be replicated by an AI. What’s more, good copywriting is an art that some people are born with and others are not, and there’s no better way to demonstrate this than by illustrating the differences between AI and humans.
What is AI?
The term Artificial Intelligence (AI) is not an easy one to define. As every field grows, so does the definition, and AI is no exception. But one factor is clear: AI is a computer program that mimics human thought. It can do that by performing tasks that people do, such as seeing, hearing, speaking and reasoning. AI is used in many different industries and fields, including healthcare, finance, marketing, and education. AI is also used to automate tasks that used to be done by humans, such as flight control, trading, and weather forecasting.
The computer science behind how AI can perform tasks by using artificial neural networks, logic, and decision-making algorithms is very complicated. But, in simple terms, AI is used to add intelligent logic to machines, making decisions the way a human would.
AI can be used to create tools to assist in the creation of content, but it can’t be used to create content. AI can perform tasks that only humans can do, but it can’t do everything humans do.
Copywriting and AI
If AI can’t be used to create content, copywriting can’t be replaced by AI. This is because copywriting is an art form, not a science. There are, however, AI tools that can be used to create content that is engaging and effective. And, like any tool, these can be used well or misused.
AI can be used to create content that is engaging and effective because it can mimic human thought processes. This includes how humans think, how humans process information, and how humans make decisions. AI can be used to create content that is engaging and effective because it can mimic human thought processes.
AI and Copywriting
So, AI can create content. It can also be used to improve the way people write, from both a technical and creative perspective. But AI is only as good as the data it is fed. A writer can’t just use AI to write about a subject as basic as marketing. AI must be given relevant information, and this information must be accurate.
If AI is given unqualified data about a variety of topics, it will be unable to make any generalizations. If this same AI system is then asked to write about marketing, it will have no idea what to write about. It has no context, only the data it was given.
Writing is an art, and AI is simply a tool that can help make it more efficient. But it can’t replace the creative process.
Conclusion
Most people think about AI as a way to create machines that can do things that used to require hours of human labor. But AI is also a powerful way to automate tasks, including copywriting.
AI can be used to create content, but it can’t be used to create content. It can be used to improve the creative process. It can also be used to find data-driven insights that can help copywriters better understand their audience.
AI can be used to automate a lot of tasks, but no tool can replace the creative process of writing. So, if you want to write a blog post, you still need to go through the same process of writing it that you’ve always gone through.